😎 USA🇺🇸: Visa unveils its global expansion plan

😎 USA🇺🇸: Visa unveils its global expansion plan

The U.S. payments market has experienced a shift in dynamics since late last year, influenced by government policy adjustments and a slight decline in consumer spending. With Mastercard also in the race, Visa has defined its growth strategies to tackle the slowdown in the card business and market pressure.

🔣 Visa's strategy focuses on complementary services, prioritizing its existing customer base rather than acquiring new cardholders.

🔣 Through its "Visa-as-a-Service" program (which includes account-to-account transfers, advisory services, fraud prevention, and cross-border payments), Visa aims for these new revenue streams to make up half of its total earnings, compared to 30% in 2024.

🔣 The company will invest in technology to strengthen commercial and money movements (CMS). It will also expand its network integration, allowing developers to connect digital wallets and optimize transactions through VisaNet.

🔣 Stablecoin payments will play a key role in its future strategy.

🔣 Key data: In 2024, Visa processed nearly $16 trillion USD in payments across 300 billion transactions.

#news #USA

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