😸 Japan 🇯🇵: Alibaba 🇨🇳 launches TAO, its international e-commerce platform

😸 Japan 🇯🇵: Alibaba 🇨🇳 launches TAO, its international e-commerce platform

It looks like Amazon and Rakuten will soon have some new competition. TAO offers over 3 million products across various categories, along with localized services such as customer support and personalized recommendations.

➡️ Payment Methods: In Japan, where PayPal is widely used, TAO has made it its primary payment method. It also supports payments via the digital wallet Pay-easy, which includes options like online banking, ATMs, post offices, credit cards, and terminals at convenience stores.

➡️ Advantages: TAO offers a 40-day free return policy and has partnered with leading logistics companies such as Yamato and Sagawa, ensuring fast and efficient delivery.

➡️ Key data: So far, the app has reached about 50,000 downloads.

➡️ Negative points: Despite its initial growth, reviews have been mixed, with an average rating of 2.5 stars (as of December 16). Main complaints revolve around the recommendation algorithm and after-sales service.

➡️ Market Context: Japan's e-commerce market continues to expand. Revenues are expected to reach USD 169.4 billion in 2024, with projections for USD 263.4 billion by 2029. In addition to Amazon and Rakuten, other competitors like Yahoo Shopping (Japan), Mercari, and DMM.com are also battling for market share.

In conclusion, Ant Group, the owner of Alibaba, has made a strong entry into the Japanese market. However, the real test will be whether it can maintain its competitive edge against powerful local players.

#news #Asia #China

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