😚 Brasil🇧🇷 — What can Latin America learn from the first year of the regulated gambling market❓

😚 Brasil🇧🇷 — What can Latin America learn from the first year of the regulated gambling market❓
Although the regulator has frequently generated controversies and regulatory inconsistencies, Brazil demonstrated notably positive indicators in 2025. However, now that the market has entered an active supervision phase, operators are facing inspections, requirements, and adjustments that are often contradictory and appear aimed at maximizing government revenue extraction. It should be recalled that the regulated online gambling market officially launched on January 1, 2025.

➡️ Context: in 2025, the Latin American online glambling market exceeded 7.24 billion USD, with annual growth projected at 10.7% through 2033. Alongside Brazil, countries such as Mexico🇲🇽, Colombia🇨🇴, Peru🇵🇪, Chile🇨🇱, and Argentina🇦🇷 are currently at different stages of regulatory development.

➡️ Specifically in Brazil: the total gross revenue generated by 79 licensed operators reached 7 billion USD, tax revenue amounted to 2 billion USD, and the number of registered active players reached 25.2 million. Brazil currently represents the leading market in Latin America.

➡️ Restrictions and enforcement: more than 25,000 offshore websites were blocked through cooperation with Anatel.

➡️ Self-exclusion: during the first 40 days of the regulated market, more than 217,000 requests were submitted.

➡️ Black market: illegal operators accounted for between 41% and 51% of the total betting volume during the previous year.

➡️ Key insight for neighboring markets: gambling participation in Brazil is primarily concentrated among users aged 18 to 40. This demographic demands mobile-optimized interfaces, fast payment systems, and a broad product offering — factors that operators accustomed to European customer profiles may underestimate.

➡️ Regional overview: due to multiple cultural similarities, comparable patterns are emerging throughout Latin America. Brazil is increasingly setting trends regarding regulatory compliance priorities, despite differences between legal frameworks across jurisdictions.

➡️ Anti-money laundering and background verification: Brazil’s SPA, Mexico’s SHCP, and Peru’s SBS have tightened regulatory obligations, making transaction monitoring and source-of-funds verification standard requirements.

➡️ Responsible gaming tools: self-exclusion systems, deposit limits, and player risk profiling are now mandatory or nearly mandatory.

➡️ Advertising and influencer controls: these have also become standard regulatory practices.

➡️ Payment transparency: in 2025, Brazil blocked 550 bank accounts linked to illegal operator payments, while Mexico’s casino regulatory framework subjects payment processing mechanisms to continuous regulatory scrutiny.

➡️ Looking at neighboring markets:: Mexico represents the second most important regional market. It is projected to grow from USD 970 million in 2026 to USD 1.96 billion by 2031, with a compound annual growth rate of 15.11%. Licenses continue to be issued under a 1947 law, while regulatory reform remains under discussion.

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