😎Working with merchants while expanding LPMs — experience of the Dutch gateway Adyen🇳🇱and its partner Booking.com

😎Working with merchants while expanding LPMs — experience of the Dutch gateway Adyen🇳🇱and its partner Booking.com

According to representatives of both companies, payment management currently represents a strategic advantage, as it allows for increased revenue and improved customer service quality.

➡️Generally, LPMs (local payment methods) include bank transfers, e-wallets, direct debits, local cards, and systems similar to Russia’s SBP. Notable examples are Pix in Brazil🇧🇷and UPI in India🇮🇳.

➡️The growth of local payment methods (LPMs) far outpaces that of debit and credit cards.

➡️Key point: How to increase conversion for Booking.com specifically? Adyen and Booking.com aim to offer merchants the most convenient conditions possible.

✅Booking.com follows a strict procedure to determine which LPMs to offer, as not all are cheaper than cards.

✅To simplify merchant choice, preliminary testing of LPMs is conducted in certain countries and regions, supported by Adyen.

➡️Context: Adyen has partnered with Booking.com since 2019 to support its global payments infrastructure. With over 200 offices in 70 countries, Booking.com uses Adyen’s platform to access new markets, adapt to local payment methods, and efficiently expand its reach.

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