🎉Superapp Rappi🇨🇴and e-wallet AstroPay🇬🇧launch a new payment service in Latin America

🎉Superapp Rappi🇨🇴and e-wallet AstroPay🇬🇧launch a new payment service in Latin America

Users in Argentina🇦🇷, Brazil🇧🇷, and Peru🇵🇪 can now make payments on Rappi using balances in USD, euros, or local currency, with real-time conversion and no need for bank cards. The initiative is expected to reach around 35 million people.

▶️From a business perspective, the integration is designed to enhance profitability and improve Rappi’s payment funnel conversion. By leveraging e-wallet balances, processing costs are reduced, payment rejections are eliminated, and approval rates increase thanks to simplified authorization processes.

▶️In the initial stage, users who choose to link their e-wallets with AstroPay will receive cashback and in-app benefits to encourage adoption.

▶️The launch takes place amid the rapid growth of the cross-border payments market in Latin America, valued at USD 47 billion and growing by 47% annually.

#news #Argentina #Brazil #Peru #Colombia

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