😠 Research by rauabl.: The Payments Industry Will Focus on Open Banking and Digital Wallets in 2025

😠 Research by rauabl.: The Payments Industry Will Focus on Open Banking and Digital Wallets in 2025

Before the launch of the SEPA payment system in Europe, analysts investigated industry trends and how merchants in the region view the future prospects.

➡️ 81% of merchants predict a boom in digital wallets, while 69% expect explosive growth in open banking and instant bank transfers.

➡️ Instant payments have been identified as the most transformative trend in the industry, with 57% of respondents stating that it has the greatest impact on the sector.

➡️ Regarding the growth of different payment methods, 33% of merchants favor QR payments, 25% prefer the BNPLmodel, 21% are inclined towards cryptocurrencies, and 11% lean towards CBDCs.

➡️ Flexibility has emerged as the most relevant trend in the industry, while fraud and cybersecurity risks are regarded as the biggest challenge.

➡️ Additionally, 60% of merchants express concern about the need to comply with regulatory requirements. Cross-border payment management is also highlighted as a critical issue by 10% of respondents.

➡️ Analysis: 56% of respondents regularly use analytics to understand customer payment behavior.

➡️ Where are merchants willing to invest? ❓ The majority focus on AI for fraud prevention (65%).

➡️ Less mentioned trends, such as integrated finance (13%) and sustainable payments (8%), indicate a diversification in the payments ecosystem. Furthermore, cryptocurrencies and digital assets are gaining ground, with 19% of respondents acknowledging this shift.

#news #Europe #industry

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