👀 New research from Blask: what influences online gamblers’ search behavior and decision-making❓

👀 New research from Blask: what influences online gamblers’ search behavior and decision-making❓
The study was conducted during the first quarter of 2026 using a new platform tool — the “Maturity Index” — which mapped and measured the distribution of search intent across more than 50 markets.

➡️ First, it is important to clarify what Blask is. Founded in 2023 by Dmitry Belyanin and Maksim Tesla, Blaskspecializes in the development of AI-powered analytics platforms tailored specifically to the gambling industry. Unlike many traditional market intelligence providers, the company focuses primarily on real consumer behavior patternsrather than operator self-reported data.

➡️ How does the “maturity index” work❓ — Market interest determines operator strategies and is measured on a scale from 0 to 100. A score of “100” means demand is generic, focused on the type of product, and highly suitable for traffic acquisition through SEO. Conversely, a score of “0” indicates that users are searching for a specific brand (such as “DraftKings” or “Betano”), meaning the player has already made a final decision.

➡️ Markets with high scores allow for strong competition across multiple channels and content formats, while low scores require significant investment in brand building and customer retention. For example:

➡️ In the United States🇺🇸, most search queries still focus on generic categories such as “online casino,” creating favorable conditions for SEO-driven strategies.

➡️ In Serbia🇷🇸, users search directly using the operator’s name, requiring stronger brand positioning.

➡️ Between these two extremes, the study places — in descending order of the index — Indonesia🇮🇩, France🇫🇷, Canada🇨🇦, and Switzerland🇨🇭, markets where SEO-driven traffic acquisition remains highly viable. Meanwhile, Latin American countries, including Brazil🇧🇷, appear in the lower section of the scale.

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