😎 Meanwhile in Colombia 🇨🇴: Payment Market Trends in 2025

😎 Meanwhile in Colombia 🇨🇴: Payment Market Trends in 2025

In Latin America, payment methods are rapidly evolving thanks to digitalization and technological innovation. Colombiais no exception, although it presents some particularities.

💲 For example: while consumers across the region are increasingly adopting digital wallets, instant transfers, and virtual cards, in Colombia, 70% of transactions are still carried out in cash.

💲 Electronic payments represent only 15% of transactions, although this segment is showing steady growth.

💲 As a result, interoperability and integration have become essential. A major milestone was the launch of the Bre-B platform by the Central Bank of Colombia in September 2024. This platform will integrate existing systems such as Tranferiya and is expected to be fully operational by September 2025.

💲 Active use of AI, especially for process automation and behavioral analysis. In Colombia, 66% of financial institutions already use AI-based tools.

💲 Competitive landscape: 30% of fintechs in Colombia are foreign. The development of standardized APIs, regulatory sandbox environments, and collaboration agreements between banks and fintechs have created a competitive and inclusive ecosystem. Among the top local players are Addi (USD 86 million), Simetrik (USD 55 million), and Bold (USD 50 million), which lead funding rounds not only for their popularity but also for their potential to expand financial access.

#news #Colombia #finance

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