Latin America on the move! Brazilian fintech EBANX 🇧🇷 will start operating in India 🇮🇳 under the brand "Yes Bank"

Latin America on the move! Brazilian fintech EBANX 🇧🇷 will start operating in India 🇮🇳 under the brand "Yes Bank"

India will be the first Asian country where citizens can make cross-border payments with Ebanx, in local currency and using local payment methods. Consumers will have access to the products of companies that wish to enter the Indian market.

🟢 Yes Bank plans to start with digital services from SaaS companies (Software as a Service). The first payment package includes Spotify and AirBNB.

🟢 Customers have the option to pay with bank cards (including the local RuPay) or through the local payment system UPI.

🟢 EBANX's main competitors in India are platforms like PayPal, Stripe, and PayU. Other major players include Revolut and Tide, although their market share is not as significant.

🟢 Interesting fact: the company was founded in 2012 and by 2019 it already had a turnover of 1 billion USD. It currently operates in 18 countries, mainly in Latin America, but since 2022 it is also present in 3 African countries: South Africa, Kenya and Nigeria.