😱Kenya🇰🇪: The Betting Control and Licensing Board (BCLB) has banned influencers from promoting gambling

😱Kenya🇰🇪: The Betting Control and Licensing Board (BCLB) has banned influencers from promoting gambling

The regulator has determined that sports betting and casino games should not be associated with success, wealth, or fame.

➡️ Background: At the end of April, a 30-day moratorium was imposed on gambling advertisements in media platforms, aiming to review and update the current regulations.

➡️ Current situation: Advertising has been reinstated, but from now on, all advertising content must be pre-approved by the BCLB and then registered with the Kenya Film Classification Board (KFCB). Only after completing both steps can it be disseminated.

➡️ All promotional materials (videos, images, banners, etc.) must include: the BCLB license number, a responsible gambling message, the operator’s name and address, as well as the customer support number and the phrase “authorized and regulated by the Betting Control and Licensing Board”.

➡️ Gambling ads are also banned near schools, religious sites, or places frequented by minors, such as parks and malls.

➡️ Under this regulation, influencers are now prohibited from promoting any gambling-related content in Kenya.

#news #gambling #betting

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