🪬Europe: consumers value payment security over speed

🪬Europe: consumers value payment security over speed
Financial analysts from the Swiss company Vyntra🇨🇭have identified a new trend in the payments market after surveying over 1,000 European adults.

▶️Key insight: the industry’s long-held belief that transaction speed is a key driver of customer loyalty appears to be significantly overstated.

▶️Two-thirds of respondents said they prioritise secure transactions, even if it means slower processing times.

▶️Nine out of ten participants said it is important to understand how their payment provider protects their funds and personal data, highlighting a gap in how security measures are communicated.

▶️Over half of respondents viewed additional verification steps not as an inconvenience but as a reassuring sign of protection, while fewer than 1% considered them negatively.

▶️When it comes to system reliability, around 80% of respondents said they would switch providers if outages were frequent. Meanwhile, more than half expect total annual downtime to be less than one hour, demonstrating virtually zero tolerance for service disruptions.

#news #p2p #fraud #Europe

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