🤝Brazil🇧🇷: Megafintech EBANX partners with Israeli software company monday.com 🇮🇱

🤝Brazil🇧🇷: Megafintech EBANX partners with Israeli software company monday.com 🇮🇱
This case clearly exemplifies the benefits of deeply understanding local market specifics.

▶️Thanks to its adaptation to the Brazilian market, monday.com increased its average ticket in Brazil to approximately 9,000 USD.

▶️Specially designed payment methods included installment payments with credit cards and cash. Among the options, the use of Boleto Bancário stands out—a widely used banking voucher in Brazil that can be paid both online and offline.

▶️The installment offer allowed the company to adapt to a key feature of Brazilian consumption and overcome the barrier of low purchasing power. Installments accounted for 35% of all transactions processed by monday.com via EBANX over 12 months.

▶️Regarding cash, EBANX data indicate that Boleto Bancário represents 25% of B2B e-commerce purchases, double that of P2B. Thus, cash payments account for 52% of all company transactions, while credit cards only represent 47%.

▶️Context: The widespread use of installments in Brazil dates back to the high-inflation years of the 1980s and early 1990s. Since then, Boleto Bancário has become an essential tool for consumers, especially considering that 60 million Brazilians still do not have a credit card.

▶️More context: The SaaS market in Brazil is expected to grow by an average of 20% per year through 2027, according to projections.

#news #Brazil

🏦 Payouter.com — looking for traders for processing in 🇮🇳 India: P2P, P2C, Intent. We are waiting for you