⚽️ Ahead of the Football World Cup: Latin America bookmakers face new challenges

⚽️ Ahead of the Football World Cup: Latin America bookmakers face new challenges

According to survey results conducted in 2026 by Greek fintech OKTO PAYMENTS🇬🇷, based on 620 interviews with companies and users in Brazil🇧🇷, Argentina🇦🇷, and Chile🇨🇱, deposit speed alone will no longer be sufficient to retain users.

🟢 Market scale: as a benchmark, in August 2025, legal betting platforms in Brazil recorded more than 2.21 billion monthly visits. With 104 matches scheduled and millions of first-time users expected, the World Cup is set to significantly boost market activity.

🟢 Main challenge: according to the study, the key priority for operators during this period will be enabling real-time payouts.

🟢 Expectation gap: the research highlights a significant disconnect between operator assumptions and actual user expectations. 92.5% of operators consider waiting more than 4 hours acceptable, while 42.7% of users expect to receive funds within 30 seconds.

🟢 Customer loyalty: for 28.8% of respondents, immediate access to winnings is the main factor influencing their decision to stay on a platform. Another 15.8% cite a previous positive withdrawal experience as the main loyalty driver.

🟢 Strategic shift: 37.6% of betting operators now view payouts as a key growth lever and a competitive differentiator.

🟢 Context: the World Cup represents a major stress test for betting payment infrastructure. Across Latin America, payment preferences, regulatory frameworks, fraud dynamics, and demand spikes vary significantly, limiting the effectiveness of one-size-fits-all or centralized solutions. In Brazil, Pix dominates; in Argentina, digital wallets lead; and in Chile, debit and credit cards remain widely used.

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