+200% GGR with MICo personalization

+200% GGR with MICo personalization

In iGaming, the old trick is still in use: operators manually select lists of popular games and wait for a miracle. This creates a sense of control, but no longer drives growth or affects retention and revenue. How can you win the battle for players today?

🔘The MICo team — AI specialists from BigTech — implemented their own ML recommender in the operator and simply let the system work, removing manual selection.

India, ~250k MAU. What we've achieved in just 28 days:

➡️ View → Click: +8 p.p.
➡️ 7-day retention: +10 p.p.
➡️ GGR per user +200%
➡️ Average deposit +40%

No redesign, no additional advertising costs. Just personalization.

The MICo ML— recommender is not a “smart list of games.”
It is a recommendation system that makes decisions in real time and tailors content to the interests of the player and the benefit of the operator.

How did the ML model manage to outperform manual selection by a factor of 3? And most importantly, how can this result be replicated?

➡️ MICo

Write to @Vlad_Zh_BDM to launch a pilot with MICo and see the uplift in your data.